© 2018-25
Möbius® brings ideas and design together, turning imagination into clarity and connection into beauty.
Möbius® brings ideas and design together, turning imagination into clarity and connection into beauty.
Möbius® brings ideas and design together, turning imagination into clarity and connection into beauty.
At Möbius®, we keep our process clear, collaborative, and focused. We work closely as a small team, shaping each project with intention and care. Every idea is explored from multiple angles, refined together, and guided by a shared sense of purpose. Nothing is added without reason, and nothing essential is left behind. The result is work that feels thoughtful, precise, and built to last beyond trends.Our way of working is straightforward. We stay small by choice, keeping the process open and honest so decisions remain meaningful. Dialogue is constant, feedback is collective, and the direction becomes sharper with every step. We believe clarity comes from collaboration, and that strong ideas emerge when the team thinks as one.
At Möbius®, we keep our process clear, collaborative, and focused. We work closely as a small team, shaping each project with intention and care. Every idea is explored from multiple angles, refined together, and guided by a shared sense of purpose. Nothing is added without reason, and nothing essential is left behind. The result is work that feels thoughtful, precise, and built to last beyond trends. Our way of working is straightforward. We stay small by choice, keeping the process open and honest so decisions remain meaningful. Dialogue is constant, feedback is collective, and the direction becomes sharper with every step. We believe clarity comes from collaboration, and that strong ideas emerge when the team thinks as one.
At Möbius®, we keep our process clear, collaborative, and focused. We work closely as a small team, shaping each project with intention and care. Every idea is explored from multiple angles, refined together, and guided by a shared sense of purpose. Nothing is added without reason, and nothing essential is left behind. The result is work that feels thoughtful, precise, and built to last beyond trends. Our way of working is straightforward. We stay small by choice, keeping the process open and honest so decisions remain meaningful. Dialogue is constant, feedback is collective, and the direction becomes sharper with every step. We believe clarity comes from collaboration, and that strong ideas emerge when the team thinks as one.
Ideas in Motion.
Ideas in Motion.
Ideas in Motion.
Ideas in Motion.
Ideas in Motion.
Ideas in Motion.
Our Services
Our Services
Our Services
If you’re looking for clarity in design, let’s build it together.
If you’re looking for clarity in design, let’s build it together.
A /
We create identity systems that bring clarity and distinction to brands — thoughtful visuals, cohesive structure, and design that lasts.
Brand Strategy
Visual Identity System
Logo & Mark Development
Typography & Color System
Guidelines & Asset Library
A /
We create identity systems that bring clarity and distinction to brands — thoughtful visuals, cohesive structure, and design that lasts.
Brand Strategy
Visual Identity System
Logo & Mark Development
Typography & Color System
Guidelines & Asset Library
A /
We create identity systems that bring clarity and distinction to brands — thoughtful visuals, cohesive structure, and design that lasts.
Brand Strategy
Visual Identity System
Logo & Mark Development
Typography & Color System
Guidelines & Asset Library
B /
We design intuitive, expressive digital experiences shaped by strong visual direction and seamless interaction across all screens.
Website & Platform Design
Interaction & Motion Guidelines
UI Systems
Component Libraries
Responsive Layouts
B /
We design intuitive, expressive digital experiences shaped by strong visual direction and seamless interaction across all screens.
Website & Platform Design
Interaction & Motion Guidelines
UI Systems
Component Libraries
Responsive Layouts
B /
We design intuitive, expressive digital experiences shaped by strong visual direction and seamless interaction across all screens.
Website & Platform Design
Interaction & Motion Guidelines
UI Systems
Component Libraries
Responsive Layouts
C /
We guide ideas from concept to execution, shaping visual and narrative direction for consistent expression across every touchpoint.
Visual Direction
Campaign Concepts
Art Direction for Photo & Film
Tone & Narrative Guidance
Style Frameworks
C /
We guide ideas from concept to execution, shaping visual and narrative direction for consistent expression across every touchpoint.
Visual Direction
Campaign Concepts
Art Direction for Photo & Film
Tone & Narrative Guidance
Style Frameworks
C /
We guide ideas from concept to execution, shaping visual and narrative direction for consistent expression across every touchpoint.
Visual Direction
Campaign Concepts
Art Direction for Photo & Film
Tone & Narrative Guidance
Style Frameworks
D /
We help teams make confident decisions by defining direction, sharpening positioning, and building the foundation for meaningful growth.
Brand Positioning
Market & Audience Insights
Naming & Messaging
Design Audits
Roadmaps & Recommendations
D /
We help teams make confident decisions by defining direction, sharpening positioning, and building the foundation for meaningful growth.
Brand Positioning
Market & Audience Insights
Naming & Messaging
Design Audits
Roadmaps & Recommendations
D /
We help teams make confident decisions by defining direction, sharpening positioning, and building the foundation for meaningful growth.
Brand Positioning
Market & Audience Insights
Naming & Messaging
Design Audits
Roadmaps & Recommendations
Möbius®
Möbius®
Möbius®
In Numbers
In Numbers
In Numbers
A closer look at the milestones and collaborations that define our ongoing practice.
A closer look at the milestones and collaborations that define our ongoing practice.
Our
Our
Our
Awards
Awards
Awards
Selected moments where our work was acknowledged by others.
Red Dot
Brand & Communication Design
x3
Red Dot
Brand & Communication Design
x3
Red Dot
Brand & Communication Design
x3
European Design Awards
Visual Identity
x1
European Design Awards
Visual Identity
x1
European Design Awards
Visual Identity
x1
ADC Europe
Branding & Typography
x2
ADC Europe
Branding & Typography
x2
ADC Europe
Branding & Typography
x2
D&AD
Digital Design
x3
D&AD
Digital Design
x3
D&AD
Digital Design
x3
Tokyo TDC
Typography Excellence
x1
Tokyo TDC
Typography Excellence
x1
Tokyo TDC
Typography Excellence
x1
Awwwards
Site of the Day
x2
Awwwards
Site of the Day
x2
Awwwards
Site of the Day
x2
Awwwards
Honorable Mention
x3
Awwwards
Honorable Mention
x3
Awwwards
Honorable Mention
x3
FWA
Site of the Day
x1
FWA
Site of the Day
x1
FWA
Site of the Day
x1
Our Founders
Our Founders
Our Founders
Founded by Jonas Richter and Tobias Keller, Möbius® began as a shared belief in how design should feel: clear, thoughtful, and human. What started as a focused partnership has grown into a small team with a strong collective mindset, bringing structure, imagination, and craft to every project we take on.
Founded by Jonas Richter and Tobias Keller, Möbius® began as a shared belief in how design should feel: clear, thoughtful, and human. What started as a focused partnership has grown into a small team with a strong collective mindset, bringing structure, imagination, and craft to every project we take on.
Founded by Jonas Richter and Tobias Keller, Möbius® began as a shared belief in how design should feel: clear, thoughtful, and human. What started as a focused partnership has grown into a small team with a strong collective mindset, bringing structure, imagination, and craft to every project we take on.
Our Partners
Our Partners
Our Partners
Here are some of the brands we’ve had the privilege to collaborate with.
Here are some of the brands we’ve had the privilege to collaborate with.
The Process
The Process
The Process
Honest impressions from the teams we’ve collaborated with across brand and digital work.
Honest impressions from the teams we’ve collaborated with across brand and digital work.
Honest impressions from the teams we’ve collaborated with across brand and digital work.
01
02
03
04
05
06
07
08
09
10
11
12
Discovery
Discovery
Discovery
Strategy
Strategy
Strategy
Design & Build
Design & Build
Design & Build
Launch & Beyond
Launch & Beyond
Launch & Beyond
Discovery
Discovery
Discovery
We start by listening. This phase is about understanding your goals, audience, and challenges — finding clarity before we begin designing.
We start by listening. This phase is about understanding your goals, audience, and challenges — finding clarity before we begin designing.
We start by listening. This phase is about understanding your goals, audience, and challenges — finding clarity before we begin designing.
Strategy
Strategy
Strategy
We translate insights into direction. Here, we define the concept, structure, and creative approach that shape your brand or digital product.
We translate insights into direction. Here, we define the concept, structure, and creative approach that shape your brand or digital product.
We translate insights into direction. Here, we define the concept, structure, and creative approach that shape your brand or digital product.
Design & Build
Design & Build
Design & Build
Ideas take form. From visual identity to interactive experience, we design, prototype, and develop with precision and care.
Ideas take form. From visual identity to interactive experience, we design, prototype, and develop with precision and care.
Ideas take form. From visual identity to interactive experience, we design, prototype, and develop with precision and care.
Launch & Beyond
Launch & Beyond
Launch & Beyond
Delivery is only the beginning. We test, refine, and support long after launch — ensuring the work performs and evolves over time.
Delivery is only the beginning. We test, refine, and support long after launch — ensuring the work performs and evolves over time.
Delivery is only the beginning. We test, refine, and support long after launch — ensuring the work performs and evolves over time.
Client reflections
Honest impressions from the teams we’ve collaborated with across brand and digital work.
Client reflections
Honest impressions from the teams we’ve collaborated with across brand and digital work.
Client reflections
Honest impressions from the teams we’ve collaborated with across brand and digital work.
Pricing
Monthly
Yearly –20%
Choose a plan that fits your pace, your team, and your goals. From startups to scaling brands, our monthly options give you the design support you need.
Not sure where to start? Let’s figure it out together.
Foundation Package
For early-stage companies or brands in need of a clear visual foundation.
Discovery session
Brand direction
Logo & mark
Visual system
Color & typography
Basic brand guidelines
Starting from
/month
Studio Package
For websites, platforms, or digital-first brands.
UX structure & sitemap
UI design
Component system
Responsive layouts
Interaction & motion direction
Starting from
/month
Signature Package
For teams that want everything aligned, from identity to digital presence.
Brand identity
Digital design
Visual language
Motion direction
Guidelines
Starting from
/month
Pricing
Monthly
Yearly –20%
Choose a plan that fits your pace, your team, and your goals. From startups to scaling brands, our monthly options give you the design support you need.
Foundation Package
For early-stage companies or brands in need of a clear visual foundation.
Discovery session
Brand direction
Logo & mark
Visual system
Color & typography
Basic brand guidelines
Starting from
/month
Studio Package
For websites, platforms, or digital-first brands.
UX structure & sitemap
UI design
Component system
Responsive layouts
Interaction & motion direction
Starting from
/month
Signature Package
For teams that want everything aligned, from identity to digital presence.
Brand identity
Digital design
Visual language
Motion direction
Guidelines
Starting from
/month
Pricing
Monthly
Yearly –20%
Choose a plan that fits your pace, your team, and your goals. From startups to scaling brands, our monthly options give you the design support you need.
Foundation Package
For early-stage companies or brands in need of a clear visual foundation.
Discovery session
Brand direction
Logo & mark
Visual system
Color & typography
Basic brand guidelines
Starting from
/month
Studio Package
For websites, platforms, or digital-first brands.
UX structure & sitemap
UI design
Component system
Responsive layouts
Interaction & motion direction
Starting from
/month
Signature Package
For teams that want everything aligned, from identity to digital presence.
Brand identity
Digital design
Visual language
Motion direction
Guidelines
Starting from
/month
Our thoughts on how brands, systems, and stories find their form.
Studio Notes
April 26, 2026
In design, clarity isn’t about simplicity for its own sake. It’s about removing what doesn’t serve meaning — until what remains feels inevitable.
March 29, 2026
Design isn’t about getting everything right — it’s about making the right things matter.
Our thoughts on how brands, systems, and stories find their form.
Studio Notes
April 26, 2026
In design, clarity isn’t about simplicity for its own sake. It’s about removing what doesn’t serve meaning — until what remains feels inevitable.
Studio Notes
April 26, 2026
In design, clarity isn’t about simplicity for its own sake. It’s about removing what doesn’t serve meaning — until what remains feels inevitable.
Do you feel ready to become part of our growing team?
Let’s Talk!
Questions, answered.
Learn more about the people and principles behind Learn more about the people and principles behind Möbius®.
A
How do you start a new project?
We start by listening. Every project begins with a short discovery phase where we learn about your goals, challenges, and expectations. From there, we define the creative direction, map out deliverables, and set a timeline that balances clarity with craft.
How do you start a new project?
We start by listening. Every project begins with a short discovery phase where we learn about your goals, challenges, and expectations. From there, we define the creative direction, map out deliverables, and set a timeline that balances clarity with craft.
A
Can you help with strategy, not just design?
Can you help with strategy, not just design?
Yes — strategy is part of everything we do. Before we design, we help define your message, audience, and positioning. That foundation shapes how your brand looks, feels, and communicates across every touchpoint.
A
How long does a typical project take?
How long does a typical project take?
It depends on the scope and level of detail. A small website or brand refresh may take around 4–6 weeks, while larger, more complex projects often need 8–12 weeks. We always plan collaboratively to make sure deadlines fit both sides.
A
What if I don’t know exactly what I need?
What if I don’t know exactly what I need?
That’s completely fine. Many collaborations start that way. We’ll guide you through a short discovery process to clarify your goals and define what makes the most impact — whether it’s a rebrand, a digital experience, or something entirely new.
Still have questions? Let’s talk about your project and how we can help.
Questions, answered.
Learn more about the people and principles behind Learn more about the people and principles behind Möbius®.
A
How do you start a new project?
How do you start a new project?
We start by listening. Every project begins with a short discovery phase where we learn about your goals, challenges, and expectations. From there, we define the creative direction, map out deliverables, and set a timeline that balances clarity with craft.
A
Can you help with strategy, not just design?
Can you help with strategy, not just design?
Yes — strategy is part of everything we do. Before we design, we help define your message, audience, and positioning. That foundation shapes how your brand looks, feels, and communicates across every touchpoint.
A
How long does a typical project take?
How long does a typical project take?
It depends on the scope and level of detail. A small website or brand refresh may take around 4–6 weeks, while larger, more complex projects often need 8–12 weeks. We always plan collaboratively to make sure deadlines fit both sides.
A
What if I don’t know exactly what I need?
What if I don’t know exactly what I need?
That’s completely fine. Many collaborations start that way. We’ll guide you through a short discovery process to clarify your goals and define what makes the most impact — whether it’s a rebrand, a digital experience, or something entirely new.
Still have questions? Let’s talk about your project and how we can help.
Questions, answered.
Learn more about the people and principles behind Learn more about the people and principles behind Möbius®.
A
How do you start a new project?
How do you start a new project?
We start by listening. Every project begins with a short discovery phase where we learn about your goals, challenges, and expectations. From there, we define the creative direction, map out deliverables, and set a timeline that balances clarity with craft.
A
Can you help with strategy, not just design?
Can you help with strategy, not just design?
Yes — strategy is part of everything we do. Before we design, we help define your message, audience, and positioning. That foundation shapes how your brand looks, feels, and communicates across every touchpoint.
A
How long does a typical project take?
How long does a typical project take?
It depends on the scope and level of detail. A small website or brand refresh may take around 4–6 weeks, while larger, more complex projects often need 8–12 weeks. We always plan collaboratively to make sure deadlines fit both sides.
A
What if I don’t know exactly what I need?
What if I don’t know exactly what I need?
That’s completely fine. Many collaborations start that way. We’ll guide you through a short discovery process to clarify your goals and define what makes the most impact — whether it’s a rebrand, a digital experience, or something entirely new.
Still have questions? Let’s talk about your project and how we can help.